What Are Cookies?

Cookies are small pieces of information that a website may store on your browser or device.

They can help websites remember information about a session, maintain customer logins, operate shopping baskets, remember user preferences and provide other website functionality.

Similar technologies may also store or access information on your device. Depending on the technology used, these may include browser storage, pixels, tags, device identifiers or other storage and access technologies.

Why Master Furry Uses Cookies

Master Furry may use cookies and similar technologies to:

• Operate essential website functionality;
• Maintain customer login sessions;
• Authenticate customer accounts;
• Remember shopping-basket contents;
• Process checkout functionality;
• Protect the website and customer accounts;
• Detect fraud or suspicious activity;
• Remember settings and preferences;
• Provide requested website features;
• Understand website usage where permitted;
• Measure website performance where appropriate;
• Support optional marketing functionality where consent has been obtained.

Categories of Cookies

Strictly Necessary Cookies

Some cookies and similar technologies are necessary for the website to provide functionality requested by the user.

Examples may include technologies used for:

• Customer account authentication;
• Maintaining an active login session;
• Remembering products placed into a shopping basket;
• Processing checkout steps;
• Remembering information entered into a form during a session;
• Website security;
• Fraud prevention;
• Detecting technical faults;
• Providing services specifically requested by the user.

Analytics Cookies

Master Furry may use analytics technologies to understand how visitors interact with our website and to identify areas where website performance or usability can be improved.

Analytics may include information concerning pages viewed, navigation patterns, device or browser information and other website-usage information.

Where analytics cookies or similar storage/access technologies require consent under applicable law, they should not be set until the user has provided the required consent.

Functional Cookies

Functional cookies may be used to remember optional settings chosen by a visitor and provide enhanced website functionality.

Depending on how a particular functional technology operates, consent may be required before it can be stored or accessed.

Essential functionality should not be unnecessarily combined with unrelated tracking or analytics purposes.

Marketing & Advertising Technologies

If Master Furry uses advertising pixels, remarketing technologies, behavioural tracking or other marketing technologies, these may collect or access information about a user’s browser, device or website interactions.

Where such technologies require consent, they should remain disabled until appropriate consent has been provided.

Users should also be given a practical way to withdraw or change that consent.

WooCommerce & Shopping Functionality

The Master Furry website uses e-commerce functionality to enable customers to purchase digital products and manage orders.

Shopping functionality may require cookies or related technologies to:

• Remember basket contents;
• Maintain checkout progress;
• Associate orders with an active customer session;
• Authenticate logged-in customers;
• Provide customer-account functionality;
• Protect checkout and payment-related activity.

Cookies used solely for essential shopping and authentication functionality may qualify as strictly necessary where the applicable legal requirements are satisfied.

Customer Accounts

Cookies may be used to maintain customer authentication and provide requested account functionality after you sign in.

Account-related technologies may help provide access to:

• Order history;
• Digital downloads;
• Lifetime-access products;
• Master Furry AI Intelligence;
• Support Center tickets;
• Other customer-only services.

Persistent login functionality or optional tracking associated with an account may be subject to different consent requirements than a strictly necessary session-authentication cookie.

Master Furry Support Center

The Support Center may rely on customer-session and authentication technologies so that signed-in users can securely create, view and reply to their own support tickets.

These technologies are intended to protect ticket privacy and ensure that customers can only access support information associated with their own account.

AI Intelligence & Premium Services

Account-restricted services such as Master Furry AI Intelligence may use authentication, security or preference technologies to verify that a signed-in customer is authorised to access the relevant premium product.

Where browser storage is used for optional features such as watchlists, display preferences or alert preferences, the legal treatment may depend on the purpose and whether the storage is necessary to provide a feature specifically requested by the user.

Local Storage & Similar Technologies

Not all website storage takes the form of a traditional cookie.

Master Furry products or website features may use browser storage or similar technologies to remember preferences or operate requested functionality.

Cookie and electronic-communications rules may also apply to technologies that store or access information on a user’s device even where they are not technically described as cookies.

Third-Party Cookies

Some website functionality may depend on independent third-party services.

Depending on the services enabled on the website, a third party may set or access its own cookies or similar technologies.

Examples could potentially include providers involved in:

• Payments;
• Analytics;
• Embedded media;
• Security;
• Marketing;
• External platform integrations.

Third parties independently control their own technologies and may have separate privacy and cookie policies.

Cookie Consent

Valid cookie consent should involve a clear and deliberate choice by the user.

Simply continuing to browse the website should not by itself be treated as consent to non-essential technologies where active consent is legally required.

Users should be able to reject or disable non-essential technologies and should have an accessible method for changing their preferences later.

Your Cookie Choices

Where our website provides a cookie-preference tool, you can use it to accept, reject or change categories of optional cookies.

You may also be able to control cookies through your browser. Browser controls commonly allow users to:

• View stored cookies;
• Delete cookies;
• Block cookies;
• Limit third-party cookies;
• Clear website storage.

Blocking strictly necessary technologies may prevent some requested website features from working correctly.

Changing or Withdrawing Consent

Where optional cookies are based on your consent, you should be able to change or withdraw that consent.

Withdrawing consent does not affect processing that was lawful before the withdrawal.

After consent is withdrawn, relevant non-essential technologies should no longer be used for the purposes that depended upon that consent, subject to technical and legal requirements.

Cookie Duration

Cookies may be either session-based or persistent.

Session Cookies

Session cookies generally expire when a browser session ends. They may be used for temporary functionality such as maintaining information during checkout or authentication.

Persistent Cookies

Persistent cookies remain for a defined period unless removed sooner by the user or website.

Master Furry aims to use retention periods that are appropriate to the purpose for which a cookie or similar technology is used.

Typical Website Cookie Purposes

Cookies & Personal Information

Information collected through cookies or similar technologies may constitute personal information where it can identify or relate to an identifiable individual.

Where personal information is processed, our Privacy Policy provides further information concerning how personal data is used, protected and retained and the rights available to individuals.

Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in website functionality, technologies, service providers or applicable law.

The current version will be published on the Master Furry website.

We also recommend periodically reviewing the actual cookies and similar technologies used by the website so that this Policy and the website’s consent mechanism remain accurate.

Contact Master Furry LTD

Questions concerning this Cookie Policy can be directed to:

Master Furry LTD
Flat 17 Watsons Yard
Hadham Road
Bishops Stortford
Hertfordshire
CM23 2WH
United Kingdom

Email: support@masterfurry.com